Cross-Cultural Fashion Brand

"Working cross-cultural means that we have to build bridges everyday and constantly be openminded towards different cultures and different mindsets. It was a pleasure working with Glasyr and experiencing patience, guidance & smooth communication. Casper and Andrea were able to put the aesthetic in the front-seat while simultaneously being able to compromise and adapt to functional or technical limits."

— ELISABET STAMM, CREATIVE DIRECTOR & DESIGNER

Glasyr AA Spectrum 03Glasyr AA Spectrum 03
Glasyr AA Spectrum 09Glasyr AA Spectrum 09

"It was a pleasure working with Glasyr and experiencing patience, guidance & smooth communication"

A.A. Spectrum is a cross-cultural fashion collaboration, designed in Copenhagen and made in Beijing. A.A Spectrum creates outerwear with a Scandinavian tradition of function and attention to details, inspired by Chinese culture & symbols.

THE ASSIGNMENT

Glasyr was asked to design a new intuitive and beautiful website and create a series of campaign videos for SS 2017. All In collaboration with Elisabet Stamm, designer and creative director at A.A. Spectrum.

THE SOLUTION

To strengthen the A.A. Spectrum brand Glasyr created a bold website with focus on campaigns and lookbooks. Each collection has it's own site, containing campaign, lookbook and product to give the full experience of each collection. The series of campaign videos are set in Scandinavia, the audio portrays the Chinese heritage.