Swedish Shoe Brand


Bay & Wall is a shoe startup founded by the two brothers Oskar and Viggo Lagerwall. Their love for Grandpa’s forgotten old shoe styles sparked the brand to reproduce the woven leather shoes. The shoes are the perfect mix of a sneaker and a dress shoe, comfortable yet stylish.


Glasyr was asked to create a visual identity from scratch that fuses Grandpa’s swag with today.


Glasyr created a visual identity that brings the old style shoe into a modern and relevant context, whilst still keeping the sense of quality and craftsmanship in focus. A flexible logo system was created to fit various applications and surfaces.

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