Gourmet Food App

DIGITAL DESIGN / VISUAL IDENTITY

"Glasyr were easy to cooperate with, and they understood what we were looking for very fast. They nailed the logo, identity and app-design with precision in their first attempt. We are very happy and pleased with the result of our collaboration.

With the beautiful colors Glasyr have developed for our visual identity we have the possibility to combine colors to ever changing circumstances. With the simple app-icon our customers will always recognize First Served."

— PERNILLE HARTVIG JENSEN, FOUNDER

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"With the beautiful colors Glasyr have developed for our visual identity we have the possibility to combine colors to ever changing circumstances. With the simple app-icon our customers will always recognize First Served"

The First Served app enables people to get a day to day reservation at the best restaurants of Copenhagen. These restaurants are usually fully booked a month in advance. First Served utilizes the fact that many gourmet restaurants have same day cancellations. These cancellations are gathered and offered to Copenhageners and tourists in the city. Gourmet food — Spontaneously.

THE ASSIGNMENT

First Served wanted a visual identity to help express the concept and a visual language that speaks to their target group — foodies. Restaurants featured on the app include; Radio, Spisehuset, Bodil — Et spisested, Kadeau, Kokkeriet, Cicchetti, Amass.

THE SOLUTION

Glasyr created an identity to compliment the high standard of the restaurants featured on the app. A wordmark and a logo with the number “1” incorporated in the “F” of First Served. The tagline “Gourmet Food — Spontaneously” accompanies the brand as an appetizer when interacting with First Served.