Nouie is Bocuse d'Or chef Tommy Myllymäki and renowned product designer Jens Fager’s collaboration on creating quality kitchenware. With their unique insight in gastronomy and design Nouie creates products that are elegant in form and superior in function.
Glasyr was assigned to create the brand direction and visual identity for Nouie.
To pinpoint the purpose of Nouie, Glasyr created the tagline “Tools for improvisation” that combines the very functional with the artistic, which is the essence of gastronomy. The accent above the "i" in the logo illustrates the finishing touch and the creative aspect of cooking. As part of the visual identity Glasyr created an artistic pattern and a full flexible logo system.