"The exhibition's surrealistic and sexual origin as well as the sensuality and material choices, was to be reflected in the identity, although it should not reveal too much. Andrea and Casper managed with simple icons to illustrate both the content and the tactility of the exhibition. With the eye as a motive they created a perfect sneak peek into the universe we had created. The identity was furthermore distinguished by being a scenographic element that created an extra spatial dimension due to the color choice and it’s effect. The visual choices worked excellently in conjunction with the exhibition."
Øjet was an exhibition created by artists Marie Boye Thomsen and Siff Pristed Nielsen. The works of art at display was inspired by “Histoire de l'œil” a book by Georges Bataille. An erotic and bizar story about a young couples sexual perversions.
Glasyr was asked to create an identity for the exhibition that provoked interest without revealing the exhibition content, further more the identity should be able to be unfolded at the gallery amongst the art.