Swedish Gourment Restaurant

VISUAL IDENTITY / DIGITAL DESIGN

Parken is a restaurant for all people and occasions. It is a local meet-up spot for everything from a single cup of coffee, a drink in the bar, to a multiple course dinner. Parken is a restaurant for the people. The restaurant is an initiative by Swedish chef Tommy Myllymäki. It is located in a park in the city of Katrineholm, the city were Tommy grew up.

THE ASSIGNMENT

Glasyr was asked to create a visual identity and small website that radiates the down to earth, yet quality feel of the place. A visual expression that bridges and expands the mood of the interior design created by Jens Fager AB.

THE SOLUTION

A visual identity inspired by the nature, a unique feature of the restaurant as it is located in the city’s park. This is the logo, inspired by the archetypical entrance sign of a swedish ‘folkpark’ (peoples park), originally created by the labourmovement for workers as a public recreational space. Aligning the visual identity with the down to earth feel of the restaurant.

Glasyr Parken 02Glasyr Parken 02
Glasyr Parken 09Glasyr Parken 09