Denmarks Most Successful Fashionbrand

Samsøe Samsøe is one of Denmark’s largest and most well known fashion brands. Their ambition is to continuously develop attractive, market-oriented and international designs.

THE ASSIGNMENT

Samsøe Samsøe asked for a logo update, new labels, hang tags and packaging. They wanted to move the brand in a more luxurious direction while simultaneously achieving a more personal approach towards their customers. 

THE SOLUTION

A luxurious and personal touch. A more personal tone of voice was created by increasing focus on the origin of the brand and by adding personality and purpose to SAMSØE SAMSØES collections and products. With the spacious logo redesign and graphic adjustments, a more luxurious direction was developed for the brand which has gotten great feedback from customers.

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